McKINSEY.COM
Homepage and category landing page designs for McKinsey.com
DIGITAL BRAND STYLE GUIDE
Design system for McKinsey external digital communication describing the visual design and usage of all digital elements including brand identity, layout, colors, fonts, graphics, and modular components. This systematic approach to design, which included downloadable templates, allows Mckinsey to present a cohesive look and feel across all of their digital channels.
McKINSEY GLOBAL INSTITUTE: No Ordinary Disruption
Infographics designed for No Ordinary Disruption: The Four Forces Breaking all the Trends, a book based on research by the directors of the McKinsey Global Institute, analyzing four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people.
