OBJECTIVE
B Michael, one of the most respected New York fashion designers in the industry, wanted a stand alone mobile website to tell the story of his spring collection.
RESULTS
This mobile website represents the originality and creativity of the B Michael collection. The filmmatic and painterly approach to the design makes optimal use of still photographs from the runway and brings the collection to life. Animated gifs help to highlight the accessories. This representation of B Michael's collection was well received from the collectors and critics.
