Objective

Decile’s Audience Intelligence Platform (AIP) helps brands grow by combining customer data, insights, and media performance to target high-value audiences across digital and social platforms.

As a leading customer analytics company, Decile allowed clients to upload and segment their data for social ad targeting.

However, the existing workflow was clunky and lacked the intuitive, visual interface needed by marketing and data analysts to extract meaningful insights and act on them efficiently.

Results

The redesigned experience empowered analysts and marketers to gain insights and take action through a more intuitive, visual interface.

Overview Dashboard
A new landing page provided a high-level view of customer composition, sales activity, and Facebook performance. The modular, interactive layout allowed users to customize insights and easily compare audience segments.

Analyst Workspace
A dedicated workspace enabled analysts to explore audience overlap and benchmark comparisons across multiple attributes—making segmentation faster, more flexible, and insight-driven.

Results: Overview Dashboard

New Overview Dashboard displays high-level stats of client’s total customer base, including composition, sales activity, LTV/CAC and Facebook performance.
Visual, interactive representation in customizable, modular design.
Enables the analyst to quickly monitor critical, timely information and take action
Displays the customers acquired and the current/projected lifetime value of the customer.
Features top recommended audiences based on industry best practices and data science models

Analyst Workspace

View data visualizations of audience composition and sales activity.
Compare, edit, and filter audiences
Overlap comparison analysis provides the user with a quick view of two audiences (primary v. benchmark) displaying their overlap and attribute comparison.
Ability to add customized charts to a saved dashboard.