OBJECTIVE
SocialCode’s Audience Intelligence Platform (AIP) is an industry leading technology that drives a brand’s growth across the social, mobile, and digital marketing universe. Combining customer data, insights, and measurement, AIP enables brands to prospect and acquire their highest value customers with their targeted social media advertising.
As a leading customer analytics company, AIP allowed our clients to upload their customer data, and create segmented audiences to target on social media platforms. However, this process was unwieldy and did not provide the complex insights required by the marketing/data analyst in an intuitive, visual interface.
RESULTS
Overview Dashboard
A new landing page was developed that displays a high-level overview of the client’s total customer population, including customer composition, sales activity, and Facebook performance. The visual, interactive representation of data is presented in a customizable, modular design. The dashboard encourages the user to make relevant insights actionable by comparing and segmenting audiences.
Analyst Workspace
A new workspace for the data/marketing analyst was created that allows the user to compare and contrast audiences based on multiple data points. Overlap comparisons were implemented to quickly and easily compare any audience against a benchmark based on customized attributes.
RESULTS: OVERVIEW DASHBOARD
• New Overview Dashboard displays high-level stats of client’s total customer base, including composition, sales activity, LTV/CAC and Facebook performance.
• Visual, interactive representation in customizable, modular design.
• Enables the analyst to quickly monitor critical, timely information and take action
•. Displays the customers acquired and the current/projected lifetime value of the customer.
• Features top recommended audiences based on industry best practices and data science models
ANALYST WORKSPACE
•. View data visualizations of audience composition and sales activity.
•. Compare, edit and filter audiences
•. Overlap comparison analysis provides the user with a quick view of two audiences (primary v. benchmark) displaying their overlap and attribute comparison. Ability to add customized charts to a saved dashboard.
GROWTH PRODUCT
•. End-to-end solution for new clients focusing on prospecting and re-marketing
•. Service more clients with low maintenance, highly automated application.
•. Free audience inspection and evaluation to drive subscriptions.
•. Tiered product offering, including Saas application for
•. Upsell customized services.
LOOKER REPORTS - STYLE GUIDE
AIP - STYLE GUIDE
